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| Market share is not the only goal |
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“The Unifine Döhler Group was formed in 2000, since when we are working hard to achieve our objective to become one of the leading three European suppliers of fine bakery ingredients. Market share is a bench mark for this. Just as important, however, are the factors that enable us to be - and remain - a major player in this market. These factors are our clients' requirements and our quality, creativity, complete product range and excellent logistical service.
By taking over the pastry and bakery activities of Lasem Alimentación in Spain, we have strengthened our position with regard to all of these factors. Spain is a key strategic market. It is the gateway to further growth in Southern Europe. We want to occupy a strong second place there. In acquiring Lasem we are doubling our market share.”
Ready-to-use
“This acquisition is an important strategic step in more than one way. Unifine Döhler is continuously developing new products and applications. We are focusing increasingly on ready-to-use products. Lasem's ready-to-use custard cream is a welcome addition to our range.”
Portuguese market
“The takeover of Lasem also means that Unifine Döhler is entering the Portuguese market for the first time. The bread side of Lasem's business does not fit in with our core activities, so we have decided to sell it to DSM Bakery Ingredients. In turn, DSM Bakery Ingredients has transferred its 50% holding in the bakery ingredients company Debic Gb in Portugal to Unifine Döhler.
This gives us the opportunity to introduce our complete range of products to Debic's customers in Portugal, and it is also a good way to start building up our contacts with Portuguese industrial and traditional fine bakeries. Our fruit preparations, compounds, fonds and ready-to-use custard cream are particularly suitable for creative applications in their product range.”
Cooperation
“Unifine Döhler and DSM Bakery Ingrediënts work together in Spain in the field of distribution. Many of our pastry ingredients and the bakery ingredients of DSM are supplied to customers by the same distributors. Joint logistics brings benefits for both companies. This is why we want to extend our cooperation into Portugal.”
Helma Verkerk, International Director Sales and Marketing Unifine Döhler<<< back
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