Cosun news

12/05/2006

Aviko’s Fridéale wins Nutrition Centre 2006 award

Dick van der Aart, Aviko’s marketing manager, is thrilled with the award: “We obviously knew that the Fridéale was a unique product that lives up to its promise of 33% less fat and 100% full taste. We also know that there are people who think you can’t eat chips as part of a healthy diet. Aviko’s own research has found that consumers think the average chip contains 29% fat but the Fridéale has just 7.5%! Our research has also shown that a sandwich made up of two slices of brown bread, low-fat margarine and low-fat cheese contains considerably more fat than a serving of Fridéale (15 grams versus 11 grams). It’s reassuring to know that none of the potato’s natural goodness is lost when the chips are fried. We are really pleased that the Nutrition Centre agrees with us that chips can now be eaten as a healthy part of every diet.” Made from nutritional potatoes as the basic ingredient, pre-fried in sunflower oil and coated in a starch-based vegetable coating that absorbs 33% less fat, the Fridéale is the ideal answer for everyone who wants to enjoy a healthy serving of chips. New standard for chips With Fridéale, Aviko has set a new standard for chips. This is particularly important for a food category that is eaten so often and where so many health gains can be made. Dick van der Aart explains: “Every year we fry 41 million kilograms of chips in the Netherlands. And with them, we consume 4.6 million kilos of fat. Fridéale reduces the fat consumption to about 3.1 million kilos – a difference of more than 1.5 million kilos of fat!” Aviko believes it is important that it helps to find a solution to the growing problem of obesity in the Netherlands by offering healthy foods in its product range. That is why this Cosun company has created the new standard in chips, Fridéale, which is classified as a “neutral” product in the Nutrition Centre’s guidelines. Aviko intends to expand its Fridéale range in order to strengthen the position of its award-winning chips. A healthy and varied diet will always be important and Aviko has introduced other products that are both delicious and healthy to eat, such as its chilled range and its mashed potato meals. Aviko will remain the standard setter in this area. <<< back